An optimal delivery of arguments is key to persuasion in any debate, both for humans and for AI systems. This requires the use of clear and fluent claims relevant to the given debate. Prior work has studied the automatic assessment of argument quality extensively. Yet, no approach actually improves the quality so far. Our work is the first step towards filling this gap. We propose the task of claim optimization: to rewrite argumentative claims to optimize their delivery. As an initial approach, we first generate a candidate set of optimized claims using a sequence-to-sequence model, such as BART, while taking into account contextual information. Our key idea is then to rerank generated candidates with respect to different quality metrics to find the best optimization. In automatic and human evaluation, we outperform different reranking baselines on an English corpus, improving 60% of all claims (worsening 16% only). Follow-up analyses reveal that, beyond copy editing, our approach often specifies claims with details, whereas it adds less evidence than humans do. Moreover, its capabilities generalize well to other domains, such as instructional texts.
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